Steve Fretzin: How “Sales-Free Selling” Turns Lawyers into Rainmakers
Attorneys are trained to practice law, not build books of business—yet the future belongs to the lawyers who can do both. In this episode, legal coach Steve Fretzin reveals how “sales-free selling” helps motivated attorneys take control of their careers, escape the billable-hour grind, and become true rainmakers.
In this episode, Ted and Steve Fretzin discuss:
Why traditional legal careers are becoming “eat what you kill” — and what that means for lawyers
How “sales-free selling” helps attorneys build books of business without feeling like salespeople
The growing impact of AI, competition…
The skinny
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