David Esau: Turning AI Search and Marketing Data into Measurable Growth
AI search is changing how customers discover and choose businesses—and showing up in search results is only half the equation. Digital marketing veteran David Esau shares how businesses can connect visibility, lead follow-up, and revenue to see what’s actually working.
In this episode, Ted and David Esau discuss:
How digital marketing is shifting from traditional search and ads toward AI-powered discovery
Building websites and tracking systems to improve visibility and measure conversions
Using SMS and voice AI to respond to leads and support staff
Developing ClickTrack Analytics for…
The skinny
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