Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#777: Cisco's Chang Chang on how AI is turning the contact center into a profit center
Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinking how we…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning? Agility…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth? Agility requires brands to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands a deep…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#769: Zoom CMO Kim Storin on why growth problems are often brand problems
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better? Agility…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience
What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought to you by…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#765: Hexagon AB's George Chang on building a unified system of marketing measurement
When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#754: Robin Ross on what happens to retail when your best customers are AI agents
What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#753: Wrike CMO Christine Royston on building marketing teams for agility
Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset? Agility requires a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#751: Traject Data CEO Rochelle Thielen on the role of data in retail
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#750: MOO's Corin Mills on the strength of physical marketing in the digital age
With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#742: Making frictionless payments a reality with Peter Galvin, NMI
How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#740: Navigating Build vs. Buy with Luv Kapur, Bit
This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#734: Focusing on the marketing that matters with Tara Corey, Optimizely
With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#732: Using AI to see video content with Meenal Nalwaya, Reka
This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition?…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#727: Growing sales in uncertain times with Chris Cubba, Snipp
What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#725: Consumer confidence...and caution...with Eric Miao, Attentive
Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#724: Social commerce and the customer journey with Janna Navarro, Wpromote
Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#722: Agentic AI in retail with Dan Russotto, Furniture.com
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#721: Making the most of peak season with Helaine Rich, ePost
Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch
Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#718: Building trust while building a brand with Meika Hollender, Nara Organics
When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest…