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#724: Social commerce and the customer journey with Janna Navarro, Wpromote
Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them?
Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes.
Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience…
The skinny
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