Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively?
Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat.
Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of…
The skinny
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