Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?
Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions.
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency…
The skinny
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