Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?
Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets.
Today, we're going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.