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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be?
Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics.
Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational…
The skinny
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