Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner?
Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It’s about finding strength not in shouting louder, but in listening closer.
Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into…
The skinny
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