Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value.
Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives.
Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how…
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