Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?
Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact.
Today, we're going to talk about how AI is reshaping the very…
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