Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?
Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.
Today, we're going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the…
The skinny
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