Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#769: Zoom CMO Kim Storin on why growth problems are often brand problems
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?
Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked.
Today, we're going to talk about a fundamental truth that many organizations are wrestling with: what looks like a growth problem is often a brand problem. When acquisition costs are climbing and churn is a constant…
The skinny
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