Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?
Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less.
Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face…
The skinny
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