Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#754: Robin Ross on what happens to retail when your best customers are AI agents
What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine?
Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people.
Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a…
The skinny
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