Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer?
Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time.
Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle.
About Andrew Frawley
Andrew…
The skinny
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