Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#765: Hexagon AB's George Chang on building a unified system of marketing measurement
When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?
Agility requires the willingness to be wrong and the systems to prove it quickly. It’s about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions.
Today, we're going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We'll explore how to create a disciplined conversion rate optimization program where…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.