Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships?
Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn.
Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about leveraging AI and personalization to drive success in direct-to-consumer…
The skinny
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