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#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever?
Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones.
Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We’re going to talk about one such campaign for John Lewis, a popular British Department store whose holiday…
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