Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
The Secret to Scaling Faster in B2B GTM
Master your B2B Go to Market Strategy by integrating Customer Success into your core revenue team to drive net retention and scalable growth. Go-To-Market is…
- GTM Made Simple
Problem-Market Fit: The Secret to Go-To-Market Strategy
Less than 1% of companies actually make it because they fail to continuously invest in and transform their Go-To-Market strategy. In this episode of Seven…
- GTM Made Simple
10 Years of Go-To-Market Lessons in 10 Minutes
Ten years of go-to-market lessons, the ones that led to two exits worth over $100 million, in under 10 minutes. Revenue isn't the number that matters, gross…
- GTM Made Simple
This $25 Billion Company's GTM Strategy Is To Build NOTHING
Bending Spoons just IPO'd at $25.7 billion without building a single new product. They buy dead SaaS companies like Evernote and Meetup and simply make them…
- GTM Made Simple
What Business Are You Really In?
Most people can't answer the one question that decides whether they'll ever break out: what business are you actually in? In this video I share two…
- GTM Made Simple
These Are The 6 GTM Motions (Don't Try To Be Great At All Of Them)
A private equity executive once stumped me with a simple question: how fast can you grow? I didn't have an answer, and that question changed how I think about…
- GTM Made Simple
The TAM Illusion Destroying Your GTM Strategy
Fix your B2B Go to Market Strategy by shifting from TAM to TRM with the 8-Pillar GTM OS to break out of the growth trap and scale revenue. Many CEOs fall into…
- GTM Made Simple
Who Is Sangram Vajre? (And Why This Go-To-Market Strategy Podcast Exists)
You might know me as the guy who built two companies past $10 million, wrote a Wall Street Journal bestseller called MOVE, and then blew up the business model…
- GTM Made Simple
You're Great at Marketing the Business. Terrible at the Business of Marketing.
Most companies think creating the ICP is marketing's job. It isn't, and that misunderstanding is why 70% of go-to-market leaders say they can't hit their…
- GTM Made Simple
10 Lessons From Building Two $10M Companies
I've taken two companies from zero to $10 million: Terminus, which raised over $100 million and exited to private equity for nine figures, and GTM Partners, a…
- GTM Made Simple
I Built the ABM Category. It's Broken, So I'm Back.
I haven't made a video about ABM in five years. New research shows 78% of ABM programs are still failing after a decade of tools, conferences, and billions in…
- GTM Made Simple
Do You Have a Differentiated POV?
Here's the test that keeps CEOs up at night: put your website next to your competitor's, take both logos off, and see if anyone could tell the difference. If…
- GTM Made Simple
Stop Thinking Like a $250K Fractional. Start Acting Like a $500K One.
In this video, I break down 7 mindset shifts that elevate a 250K fractional consultant into a 500K fractional leader. Valuable processes like how you find…
- GTM Made Simple
Stop Laughing at Gartner. You're Next.
I stopped a CEO roundtable to share this data point: Gartner lost 70% of its value in two years, roughly $30 billion gone. It's tempting to laugh at that…
- GTM Made Simple
There's No Perfect Time to Bet on Yourself
Someone in a recent CEO roundtable asked me what made me the entrepreneur I am today, after building multiple hundred million dollar businesses. The honest…
- GTM Made Simple
Your Company is One AI Feature Away From Dying
Every B2B founder is one product update away from becoming a feature of ChatGPT or Claude. The biggest threat to your retention isn't your competitor anymore…
- GTM Made Simple
The 1 Question Every SaaS CEO Must Answer
Most CEOs can't answer one question that decides everything: which products create the highest customer value? Not revenue, not cash flow, not hiring. This…
- GTM Made Simple
The GTM OS System That 3,000 Companies Run On
Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In…
- GTM Made Simple
Your Revenue Growth Is Killing Your Business
Figma, Circle, eToro, and a wave of other 2026 IPOs are all down double digits from their peaks, averaging around 44%. They had the growth. They had the hype…
- GTM Made Simple
"Are You Here to Win?"
My son's tennis old coach stopped everyone mid-drill and asked one question that applies to every founder, CEO, and leader I know, "Are you here to win?" In…
- GTM Made Simple
Every AI Company is Failing at the Same Thing
Every AI company right now is stuck in problem market fit, and most CEOs have no idea. They think revenue means product market fit. It doesn't. In this video I…
- GTM Made Simple
Where Can You Grow the Most?
There are 8 questions every company needs clarity on to build a real go-to-market operating system, and most businesses never sit down to answer the first one…
- GTM Made Simple
You Confuse, You Lose - Why No One's Hiring You
If you can't say what you do in one sentence, that's why your fractional pipeline is dry. Most fractional CMOs and CEOs describe themselves like an HR job…
- GTM Made Simple
The AI Layoffs Story Is Wrong. Here's What's Really Happening.
Everyone's blaming AI for the wave of layoffs hitting tech right now, but the AI layoffs data tells a different story. I dug into PwC's research on over 1…
- GTM Made Simple
Solo Founders Take Years. Partners Take Months.
I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to…
- GTM Made Simple
Your Product is No Longer Your Moat
Your product is no longer your moat. AI is making product parity faster, cheaper, and more universal than any point in the last 20 years. Whatever your…
- GTM Made Simple
I Hit $1M in 9 Months Twice. These 8 Questions Are Why.
I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one…
- GTM Made Simple
The GTM OS System That 3,000 Companies Run On
Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In…
- GTM Made Simple
How to Tell If Your Revenue Is Actually Profitable (Most Can't)
Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper. In this video, I…
- GTM Made Simple
3 Zones That Determine If Your Business Survives
Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it. In this episode, I…
- GTM Made Simple
AI Was Never Built to Cut Jobs
The companies using AI just to cut costs will be gone in a few years. I break down what the companies actually winning with AI have in common, why growth is…
- GTM Made Simple
Brand Drives Demand. Clay Just Proved It With 6 Million Impressions.
Clay generated 6 million LinkedIn impressions in three months without running a single ad. Here's what they actually did and why it works. Most B2B companies…
- GTM Made Simple
You Don't Have a Sales Problem. You Have a GTM Problem.
You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming. In this episode I break…
- GTM Made Simple
The Simple Fix That Makes Context Switching Way Easier
Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar…
- GTM Made Simple
How to Close $10k, $50k, and $300k Deals FAST
Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones. In this video, I break down how the entire…
- GTM Made Simple
Why I'm Bringing This Podcast Back After 1,000 Episodes
Starting today, this show is Go-To-Market Made Simple. New episodes drop every weekday, pulling from CEO roundtables, founder hackathons, closed-room…
- GTM Made Simple
Go-To-Market Isn't Complicated. We Just Made It That Way.
Go-to-market shouldn't be this complicated. But most businesses make it that way, and it's why most marketing campaigns fail, most launches flop, and most…
- GTM Made Simple
[Replay] Product-First Marketing: Product Experience Is Your Brand
Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re…
- GTM Made Simple
[Replay] From CMO to CEO: A Conversation with Jeff Perkins
With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the…
- GTM Made Simple
GTM is a group effort with Muhammad Yasin
Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy? In this episode, Sangram sits down with…
- GTM Made Simple
Kyle Lacy is certain marketing owns go to market
Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram…
- GTM Made Simple
Why Christopher Lochhead HATES the MOVE Book
Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning! Christopher Lochhead–author…
- GTM Made Simple
Author's Cut: The "E" in MOVE
Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last... In this week's…
- GTM Made Simple
Author's Cut: The "V" in MOVE
There are important processes that every go-to-market leader should have in place to know they’re on the right track. Do you know what they are? In this…
- GTM Made Simple
Author’s Cut: The “O” in MOVE
Every company wants to scale well. How can they guarantee that they’ll do it right? The answer: revenue operations. In this episode, Sangram and Bryan dive…
- GTM Made Simple
Author’s Cut: The “M” in MOVE
TAM is out - TRM is in. In this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE framework -…
- GTM Made Simple
The Product-led Growth Playbook
When you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for…
- GTM Made Simple
There’s A New GTM Roommate
Sales and marketing: it’s time to make some room. Say hello to customer success–the new roommate in the go-to-market space. Every GTM strategy must include not…
- GTM Made Simple
Commiting to Kindness for a Better Business
With what is happening all over the world, we have a throwback today with Alicia Esposito, Director, Content + New Media @ G3 Communications, talking with Cole…
- GTM Made Simple
The Telltale Signs Your Go-To-Market Framework is in Danger
It’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can…
- GTM Made Simple
Target Market Relevancy: How To Sell to Your Best Customers
Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in. You have to transform to…
- GTM Made Simple
Scott Dorsey & the 4 Disciplines of Go-To-Market Strategy
Within the topic of go-to-market, there are 4 disciplines: Sales led Customer led Product led Category led And while it’s still uncertain which option is the…
- GTM Made Simple
How Go-To-Market Has Changed: From Product to Customer
Go-to-market used to be all about the product getting to market. Now, it’s increasingly about connecting with the market and then bridging it back to the…
- GTM Made Simple
How To MOVE Through the 3 Stages of Go-To-Market
When it comes to go-to-market, there’s 3 stages that companies find themselves in: -Ideation -transition -execution But without knowing where you are, you’re…
- GTM Made Simple
The Godfather of Marketing’s Masterclass on Go-To-Market
When we think of the best point of contact with a customer, we often think it’s a salesperson. The real answer: Customer success. It’s more important to align…
- GTM Made Simple
Welcome to MOVE: The Go to Market Podcast
The Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast. Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners…
- GTM Made Simple
1000: The End of The Flip My Funnel Podcast? What Happens Next...
On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show…
- GTM Made Simple
999: From CMO to CEO: Lessons For Any Aspiring Marketer
With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the…
- GTM Made Simple
998: Knowing Who Owns Strategy: How To Align Your Business
When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way…
- GTM Made Simple
997: The Modern Leader: Strategies to Maintain High-Level Employees
Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The…