The 1 Question Every SaaS CEO Must Answer
Most CEOs can't answer one question that decides everything: which products create the highest customer value? Not revenue, not cash flow, not hiring. This one. In this video I break down exactly how to answer it, using what I learned going from a $10 million company to a $10 billion one.
I ran marketing at Pardot when we got acquired by ExactTarget, then by Salesforce for over $2.7 billion. I watched Salesforce take the exact product we sold for a thousand dollars a month and sell it for fifty to a hundred thousand a year, because they understood customer value in a way most companies never…
The skinny
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