Do You Have a Differentiated POV?

GTM Made Simple · Oct 20, 2026 · 5m · transcript

Here's the test that keeps CEOs up at night: put your website next to your competitor's, take both logos off, and see if anyone could tell the difference. If they can't, you don't have a differentiated point of view, and no amount of "faster, better, cheaper" will fix it.

This is question three of the go-to-market operating system, and it's the one most leaders think they've answered when they haven't. A real point of view is what let Salesforce build Dreamforce, HubSpot build Inbound, and Terminus create the ABM category. It's also why someone will pay far more for the same diamond at…