Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
996: Chief Evangelism: How To Make a Customer a Brand Believer
An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And…
- GTM Made Simple
995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy
If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however…
- GTM Made Simple
994: A Guide To Digital-First ABM: Insight & Strategies
If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let…
- GTM Made Simple
993: Agile Marketing: It’s More Than Just a Buzzword
If you’re looking to adopt agile, before you go out and start learning software development like Scrum, you need to get aligned around the desired outcome…
- GTM Made Simple
992: How To Project for the Future By Discussing Quarterly Successes & Failures
Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable…
- GTM Made Simple
991: Building Confidence as a Woman in the Workplace
Being the only woman in a tech company can come with its fair share of challenges; as you navigate classic archetypes during a disagreement, you may start to…
- GTM Made Simple
990: How To Create an Effective Morning Routine Even If You’re Not a Morning Person
Some people are naturally morning people. For others, coffee might be the only way to get them out of bed. If you fall into that latter category but want to…
- GTM Made Simple
989: Creating Value, Connections, & Content With The Talk Show Format
If you’re looking to improve your go-to-market strategy, you have to focus on community. If you have a community you can interact with, you’re getting repeat…
- GTM Made Simple
988: How To Build A Better Brand With Storytelling
When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust…
- GTM Made Simple
987: The Power of Positioning: Tips To Finding Clarity
Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies…
- GTM Made Simple
986: Bringing Sales, Marketing, & Design Together
When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual…
- GTM Made Simple
986: Bringing Sales, Marketing, & Design Together
When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual…
- GTM Made Simple
985: A Guide To Navigating Startups as a Marketing Leader
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it…
- GTM Made Simple
984: A Deep Dive Into Understanding Intent Data & Its Applications
You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all…
- GTM Made Simple
983: The Attribution Mirage: Uncovering The Hidden Channel of Social
Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well…
- GTM Made Simple
982: Choosing The Right Stories To Tell Organizationally & Personally
Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and tell that grand story to your loved ones, do you want to be…
- GTM Made Simple
981: A Guide To Integrating The Chief Evangelist Position Into Your Company
The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisfied with a…
- GTM Made Simple
980: How To Create An Always-On Experience For Your Customers
Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The issue…
- GTM Made Simple
979: How To Become & Stay a CMO
Becoming a CMO is a success in itself; but retaining the role is another success entirely. To better understand why, we speak with a panel to share personal…
- GTM Made Simple
978: How To Pick Better Customers Without Leads
A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.” But what if those leads are mostly not…
- GTM Made Simple
977: Chess Over Checkers: Acknowledging & Leveraging Generational Diversity
We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different priorities than…
- GTM Made Simple
976: How To Add Value w/ Quora Content
Most people are aware of Quora. As a marketer, though, I bet it’s not on your top ten list of things to do this year. And why should you? You have a blog and…
- GTM Made Simple
975: A Guide to ABM: 10 Lessons To Live By
Whether you’re a new company or an established one, our speaker today has a question for you: Are you using ABM yet? Adopting ABM is one of the fastest ways to…
- GTM Made Simple
974: An In-Depth Look At The Road To CEO
Are you a dreamer, driver, or doer? Taking on a leadership role comes with its fair share of new responsibilities. Among them — going from a doer to a…
- GTM Made Simple
973: Keeping An Edge In The Market w/ Competitive Enablement
Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a misstep…
- GTM Made Simple
972: A Guide To Second Chances In The Workforce
We’ve all been given a second chance at some point in our lives. But, workplaces aren’t always so forgiving. Televerde is looking to change that — attracting…
- GTM Made Simple
971: Keeping ABM Relevant To Build Relationships
As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your message…
- GTM Made Simple
970: Uncovering the Dark Funnel For Marketing Gain
The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to capture…
- GTM Made Simple
969: How To Use The 3 As Approach to MarTech
If you want your revenue and sales to grow, applying analytics, automation, and attribution to your MarTech stack is the way to do it; and our host and guest…
- GTM Made Simple
968: How To Be a Better Sales Rep w/ KAIA
For a lot of sales reps, they’re spending more time on administrative tasks than they’d like to. To help get them back to selling faster and be fully present…
- GTM Made Simple
967: A Conversational Guide to Category Buidling
In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a…
- GTM Made Simple
Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem
Most companies just don’t get it. The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and…
- GTM Made Simple
966: Taking Calculated, Professional Risks to Promote Growth
Most people lean towards a high paying job with the intent to retire as early as possible. But, what happens when you’ve been sitting on a beach for 6 months…
- GTM Made Simple
965: Launching ABM for SMB: Questions & Answers
In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez - Manager, Growth Marketing at…
- GTM Made Simple
964: Targeting Audiences w/ Person-Based Advertising
Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources?…
- GTM Made Simple
963: Making the Sale w/ The Science of Scale
Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding…
- GTM Made Simple
962: How To Up Your Interviewing Game in Marketing
We all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about interviewing…
- GTM Made Simple
961: Using the Art of Differentiation to Build a Better Brand
What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the…
- GTM Made Simple
960: Valuing People Over Product in Buyer Relationships
Selling a product to a buyer in today’s market can be difficult with so many competitors offering similar solutions. The tendency is to differentiate yourself…
- GTM Made Simple
959: CMO Secrets: How To Know If It’s Right For You
Less than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help…
- GTM Made Simple
958: Prospecting Emails: Strategies to Stay Relevant
You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? Only…
- GTM Made Simple
957: The Reciprocity Ring: How To Expand Your Network w/ Generosity
In business, it might feel like the only way to get ahead is to keep your nose to the grindstone and focus on yourself. Despite the generally held belief, the…
- GTM Made Simple
956: Chief Evangelism Explained: Insight & Opinions
A technical evangelist and a marketing evangelist will each sit down to write a blog post about what evangelism is — and they’ll both be right. In a position…
- GTM Made Simple
955: How To Become a Budgeting Insider
There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate…
- GTM Made Simple
954: How To Focus Ad-Spending in a COVID-19 World
It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to…
- GTM Made Simple
951: Pay The Price, Reap the Rewards: Tips for Positioning
Are you effectively positioning yourself to grab your audience’s attention? Unless you’re finding a way to solve your audience’s problems before they even have…
- GTM Made Simple
953: Flipping the Narrative on Procurement Management
Avoid procurement at all costs — this has been the sentiment among sales and marketing teams as they try to show value and secure advocates. However, after…
- GTM Made Simple
952: Unlocking The Full Potential Of ABM
We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special. ...we must do better…
- GTM Made Simple
950: Indefinite Momentum: Steps For Post-Launch
What makes for a good business launch? Is it when the vision plans match the outcome? Or is it about the learnings along the way — realizing all the ways the…
- GTM Made Simple
949: The 7 Key Elements of Marketing Strategy
Taking a look at your annual marketing plan, you may be apprehensive to uproot it, even in favor of a slightly improved plan. So what can a marketing team do…
- GTM Made Simple
948: How To Build Momentum Before & After Launch
Building business launch momentum is one thing; but, keeping that momentum rolling after launch is another. When momentum is so intangible, are there specific…
- GTM Made Simple
947: How To Switch To a Demand Unit Waterfall
Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for additional…
- GTM Made Simple
946: How to Become “Indistractable”
It’s a fact of life: we all get distracted. Think of all the times you’ve watched television instead of exercising like you said you would; or, thinking about…
- GTM Made Simple
945: Launch Momentum: Insight & Strategies
The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Think of every…
- GTM Made Simple
944: A How-To Guide to Sales & Marketing Alignment
We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing…
- GTM Made Simple
943: A Few Great Customers: The Importance of Pre-Launch Relationships
In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don’t let that distract you…
- GTM Made Simple
942: Marketing Mistakes: How To Pivot & Succeed
We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the…
- GTM Made Simple
941: Pumping Up Performance in the Workplace
What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits…
- GTM Made Simple
940: A How-To Guide to Finding Your Brand’s Message
The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message?…
- GTM Made Simple
939: Finding Your Best Customers w/ Predictive Orchestration
What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an…