996: Chief Evangelism: How To Make a Customer a Brand Believer
An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva.
On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers.
What we discussed:
Guy’s work at Apple as chief evangelist
How to be a great chief evangelist
The high importance of formal education
Looking for the difficult experiences
A…
The skinny
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