973: Keeping An Edge In The Market w/ Competitive Enablement
Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a misstep that can inhibit the go-to-market team and, ultimately, your success.
Sudeep Cherian, Senior Director and Head of Global Product and Solutions Marketing at LinkedIn, discusses competitive enablement and how it helps his team win business.
Sudeep covers:
Internal team structure & collaboration tactics
The difference between sales enablement & revenue enablement
Finding & obtaining relevant intel on competitors
Measuring success in relation…
The skinny
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