971: Keeping ABM Relevant To Build Relationships
As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your message from sounding like spam.
Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, joins the show to discuss his strategy on how to do account based marketing effectively in a way that engages the audience.
What you’ll hear:
Targeting the right accounts
Explaining the 4 steps to better engagement
Automation & scale w/ ABM
Audience Q&A
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Listening…
The skinny
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