963: Making the Sale w/ The Science of Scale
Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding new markets and channels. Sadly, most of these expansion opportunities fail. But why?
Mark Roberge, Managing Director at Stage 2 Capital, discusses predictable growth strategy and how the framework can help increase the successfulness and speed of these expansions.
Mark covers:
Why your new product launch isn’t going well
The science of scale
Defining product market fit
Credit the above framework to Michael Tushman and this article from…
The skinny
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