964: Targeting Audiences w/ Person-Based Advertising
Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it.
Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing.
Dmitri and Marcus cover:
Explanation of person-based advertising
Examples of use-case and successes
Key takeaways at a high level…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.