988: How To Build A Better Brand With Storytelling
When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind.
We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.
What we discussed:
The connection between a brand and it’s story
Understanding what a brand really is
The future of brands in the digital age
How to improve your brand
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The skinny
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