961: Using the Art of Differentiation to Build a Better Brand
What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the art of differentiation can leave your loaf stale on the shelf.
We speak with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success.
David covers:
How to become scalable through writing a book
Letting a brand breathe instead of suffocate
A challenge for the audience
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
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The skinny
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