Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
938: Being Intentional About Your Brand Message
We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage…
- GTM Made Simple
937: Revenue Rules: A Step by Step Guide
Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by…
- GTM Made Simple
936: Why Great Leaders Serve Others First
What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of? Determining your definition…
- GTM Made Simple
935: The Power of Podcasting as a Business Development Tool
The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts is no…
- GTM Made Simple
934: How to Create Contagious Kindness in Business
As a business, how do you hire? For talent? For experience? What about kindness? What if leading with kindness and mindfulness helps employee retention, brand…
- GTM Made Simple
933: The Guide to Creating Transparent & Connected Leaders
Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you’re not…
- GTM Made Simple
929. Modern Strategies to Align Sales & Marketing
Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some measurable…
- GTM Made Simple
E931: Shifting Focus from Getting to Giving in Business
When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only true way…
- GTM Made Simple
E930. Unlocking Data: How Organizations Are Recognizing Data’s True Benefit
Data has always been around, but the effort to understand data has only become the focus in the last five years. Businesses are starting to realize they need…
- GTM Made Simple
928. Product-First Marketing: Product Experience Is Your Brand
Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re…
- GTM Made Simple
927. What Does a CEO Look for in a CMO?
In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analytics are the…
- GTM Made Simple
926. Profiling What Makes a Sensational Leader For Others to Imitate
What makes a sensational leader? Is it enthusiasm? Public speaking skills? If we could pick out the specific characteristics, could we then create a profile…
- GTM Made Simple
925. Showing Up Consistently & Authentically for Brand Success
Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the…
- GTM Made Simple
924. Understanding Culture to Avoid Isolating Target Groups
If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow. However…
- GTM Made Simple
923. The Sean Connery of Business & Marketing: Better Content Tactics
Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on…
- GTM Made Simple
922. How RevOps is Integrating into Existing Company Structures
Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a company…
- GTM Made Simple
921. Sales 3.0: Car Vending Machines & The Changing Sales Landscape
There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a…
- GTM Made Simple
920. Building a Culture of Empathy
Empathy is something you either have or you don’t, right? Wrong. Empathy is something you can build into the culture of your organization. In this Takeover…
- GTM Made Simple
919. ABM 360: The Way to Drive Business Outcomes w/ ABM
ABM is all about marketing, right? I mean, it’s in the name — account-based marketing. But ABM is more than that. Done right, it should be something that spans…
- GTM Made Simple
918. Precision Copy: Counting Every Word for the Impatient Reader
Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's…
- GTM Made Simple
917. Unleashing the Power of a Community of Professionals
Nobody likes to ask for help. But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get…
- GTM Made Simple
916. How to Develop a Cultural Mindset
Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The…
- GTM Made Simple
915. How to Win on LinkedIn
In today’s takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and…
- GTM Made Simple
914. 5 Roadblocks that Wreck ABM Programs
So, you want to start an ABM program? Well, you need to know what obstacles to watch out for, so you can tackle them head-on — before it’s too late. In this…
- GTM Made Simple
913. The Best Way to Share Your Story
In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share your…
- GTM Made Simple
912. The Other Flywheel: Where Product, Sales & Marketing Meet
Who owns strategy? Is it leadership? Is it everyone? Maybe the correct answer is no one. In this episode from B2BSMX, Kelly Grover explores the intersection of…
- GTM Made Simple
911. What For-Profit CEOs Can Learn from Nonprofit CEOs
Trent Ricker, CEO & President at Pursuant Group In this episode, we discuss: Why solid business principles matter just as much in nonprofit organizations How…
- GTM Made Simple
910. How to Grow Your Business with Digital Audio
In this episode, guest host Amber Khan sits down with Les Hollander from DAX to discuss how you can grow your business with digital audio. -- Interested in…
- GTM Made Simple
909. From IRL to URL: Embracing Virtual ABM
The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. But it was a challenge ripe for…
- GTM Made Simple
908. Why Sports Still Matter in Uncertain Times
It’s obviously important to think and talk about health — it’s why I run a show highlighting heroes in healthcare. But sometimes, the best thing for your…
- GTM Made Simple
907. How Chronic Stress Impacts Your Body, Mind, & Behavior
Our nervous system is like a car because it has two pedals — the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). We are…
- GTM Made Simple
906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer
You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.… But you probably don’t have a word-of-mouth strategy. In this replay…
- GTM Made Simple
905. Bambū: Bringing Awareness through Medicine by Uniting
Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols…
- GTM Made Simple
904. Revenue Rockstars: Sales & Marketing Alignment Is Possible
Oil and vinegar. Cats and dogs. Sales and marketing. Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is…
- GTM Made Simple
903. Battling Physician Burnout: The Role of a Chief Wellness Officer
We’re in the business of helping people with their health... But it’s a job that can take a toll on our own wellbeing. How do we ensure wellness in the people…
- GTM Made Simple
902. The Big Lie About Branding Costing You Customers
You’re driving sales. You have revenue. You have a growth trajectory. So, you’re building a brand, right? Wrong. To explain why, I invited master brand-builder…
- GTM Made Simple
901. Three Keys to Articulating, Implementing, and Sustaining Your Brand
Where do great ideas come from? From people who have seen the world from a different point of view. That’s what Hayley Berlent says. And she would know. Hayley…
- GTM Made Simple
900. Pandemic Innovation: COVID Vaccine, AI, & more
It’s time to dispel any misinformation about the COVID-19 vaccination. In this takeover episode, Dr. Eric Eskioğlu, EVP & Chief Medical Officer at Novant…
- GTM Made Simple
899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives
There’s much to be learned from the failures of implementing ABM strategies. In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and…
- GTM Made Simple
898. Tales of Telehealth: Remote Care for Women Around the World
Thanks to COVID, most people are familiar with telemedicine, but some healthcare heroes were using it to change lives long before the pandemic. In this…
- GTM Made Simple
897. The 90 Day Plan to a Successful Implementation of Agile Marketing
In this episode, Sangram talks with Jim Ewel, author of The Six Disciplines of Agile Marketing. We discuss agile marketing as a whole along with its…
- GTM Made Simple
896. How to Lead When You Are Not In Charge
In this episode, Sangram talks with Clay Scroggins, author of Leveraging Influence When You Lack Authority.
- GTM Made Simple
895. Demystifying Healthcare Recruiting: Finding Heroes
Every new technology comes with the fear that it will make a job obsolete. With healthcare recruiting, that fear was sparked by fax, email and internet job…
- GTM Made Simple
894. 6 Lessons & Struggles E2OPEN Learned Navigating ABM in 2020
Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting turned top…
- GTM Made Simple
893. Mental Health: Caring for the Medical Community
Mental health issues — burnout, depression, anxiety, and suicide — are multiplying in the medical community. And the stresses of COVID have only exacerbated…
- GTM Made Simple
892. With This Kind of Inbound, Who Needs Outbound? w/ Shawn Herring
Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but it’s an achievable goal. In these volatile times, marketing…
- GTM Made Simple
891. Why Experimenting Is the New Marketing
Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning? This question has to do with the…
- GTM Made Simple
890. What Frontline PAs Can Teach Us About Resilience
It’s no secret frontline workers had it rough in recent months. They put their wellbeing on the line for ours. But how do they deal with the strain of such a…
- GTM Made Simple
889. Maximize the Channel Engagement
Be honest. How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right? Because…
- GTM Made Simple
888. Call to Arms: One Doctor’s Courage During Crisis
When a crisis strikes, how do you react? For many healthcare professionals, a crisis is a calling. That was the case for Dr. Juan Cucalon, Board-Certified…
- GTM Made Simple
887. Personal Branding, & The Framework of Reason w/ Dale Dupree
When it comes to building a personal brand, what should you be doing? What should you NOT be doing? Through the COVID-19 pandemic, sales people have had to get…
- GTM Made Simple
886. How to Be Humble & Still Run Amazing Social Media Campaigns
Most companies are using social media, but that doesn’t mean they are using it correctly. There’s no single secret formula to having successful social media…
- GTM Made Simple
885. COVID-19, NYC: Lessons in Preparedness
What was it like at Mount Sinai Health System in New York in early 2020? The leadership decisions directly affected the patients, staff, first responders, and…
- GTM Made Simple
884. Driving Sales & Marketing Alignment to Fuel the Revenue Engine
Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations. A key phrase today is “customer obsession.” Customers…
- GTM Made Simple
883. When the Pharmacy Was Your Doctor
As part of our Takeover Series, welcome Ted Weyn Jr., host of Heroes of Healthcare, as he interviews his father and retired pharmacist Ted Weyn, Sr., about the…
- GTM Made Simple
882. Rethinking Business Models: Adapting to the Digital Landscape w/ Michael Kostow
Businesses have had to adapt to the changing landscape caused by the COVID-19 Pandemic. From remote work to company culture, businesses share success stories…
- GTM Made Simple
881. Leadership, Trust & Small Wins (w/ Reggie Rivers)
What if you didn’t have to wait until you were “in charge” to lead those around you? Authority doesn’t always equal leadership. Regardless of your position…
- GTM Made Simple
880. COVID-19’s Impact on Under-Resourced Communities
Bridging healthcare gaps in underserved communities comes with unique challenges, including socio-economic misalignment. In today’s episode, Rashard Johnson…
- GTM Made Simple
879. The P2P Ecosystem: A Crash Course
In this episode from B2BSMX, John Guido, Founder of P2P Global, hosts a panel discussion with members of P2P Global about partner to partner engagement…