929. Modern Strategies to Align Sales & Marketing
Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done.
What are some measurable processes that organizations can integrate and objectively benefit from?
In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey.
Jeff covers:
Misalignment in an organization
The modern buyer seller relationship has changed
Helping buyers make decisions
The buyer’s journey is not a lead handoff…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.