884. Driving Sales & Marketing Alignment to Fuel the Revenue Engine
Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations.
A key phrase today is “customer obsession.” Customers demand openness and transparency, as well as highly personalized experiences. True marketing leaders will expand their priorities and support strategies that build trust and an intuitive, natural customer life cycle.
Maria Chien, Vice President and Executive Advisor for Channel Marketing Strategies at Forrester, delivers some key insights on partner enablement, the changing B2B landscape, and shifting perspective of the customer…
The skinny
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