Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
878. Taking the First Steps Into the Mobile Experience Journey
While companies continue to invest in the digital transformation through desktop sites, many are ignoring the same level of investment in mobile apps. This can…
- GTM Made Simple
877. Innovation and Erasing Fear with Natalie Born
Investing in innovation is crucial for success, especially in today’s world. But fear can hold back even the boldest leaders. People today are burned out…
- GTM Made Simple
876. 3 Specific Ways to Make Your Organization More Productive
In this episode, Sangram talks with Sweet Fish's very own Andrew Hurley on simple ways to make your organization more productive.
- GTM Made Simple
875. How Does Podcasting Enhance B2B Customer Relationships?
Podcasting has taken off immensely, not just as a way for people to showcase their interests, but as a revolutionary new medium for building powerful…
- GTM Made Simple
873. Adapting Your Customer Experience for the Post-COVID World
Due to repercussions from the worldwide pandemic, many businesses had to close their doors forever. The ones who will survive and thrive are the ones who have…
- GTM Made Simple
872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson
I (Sangram) put up a poll on LinkedIn. What, I asked, is your top ABM strategy? Almost 1,000 people responded. The results: Demand gen - 60% Velocity - 17%…
- GTM Made Simple
871. Who Is Your #1 Supporter?
In today's episode, Sangram shares the story of how he got started with Terminus, all thanks to the one person who believed in him and his vision. What is the…
- GTM Made Simple
870. Improving Customer Support Through the Pandemic w/ Rajesh Srinivasan
Since the onset of the COVID-19 pandemic, customer support has been more important than ever to company success. Even still, many companies struggle to move…
- GTM Made Simple
869. ABM Segmentation & Targeting
In this episode from B2BSMX, Mark Ogne, Founder and CEO at ABM Consortium, hosts a hands-on strategy session on how to unlock the power of ABM through proper…
- GTM Made Simple
868. A Deeper Level of Customer Service w/ Kim Marie Ruquet
Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketing can…
- GTM Made Simple
867. The Art of Product Positioning
As marketers, we love data. We love methodologies. We love frameworks. So, why is it that product positioning is something we expect to come to us in a dream?…
- GTM Made Simple
866. The Right Quotes Give Your Book Legitimacy
If you’re writing a book, you need legitimacy. And you get it with quotes — inside the book, on the book, and about the book. That’s how your audience knows…
- GTM Made Simple
865. What Every Content Marketing Strategy Needs
Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working? Yaagneshwaran Ganesh, Director…
- GTM Made Simple
864. F the Funnel: Marketing Loops Will Create Lifelong Loyalists
In this episode from B2BSMX, Jeff Pedowitz, President and CEO at The Pedowitz Group, explains why the funnel concept is outdated and how marketing loops can…
- GTM Made Simple
863. 6 Secrets to Transform Your Business into an Experience Business
These days, your customers don’t just buy your products and services, they buy an experience. But delivering great experiences means rethinking your business…
- GTM Made Simple
862. Innovating Inbound: Virtual Events Don’t Have to Suck
How many virtual events have you attended since the pandemic started? Let’s face it: most of them suck. But the ones that don’t are the ones that embrace the…
- GTM Made Simple
861. Finish the Race
When writing a book, it can be easy to doubt yourself after you’ve collected your research and perspectives from others. Sangram Vajre, host of the…
- GTM Made Simple
860. The Importance of Employee Experience for Experience Business
In this episode, guest host Samir Kumir Sah talks with Japreet Saini about the importance of employee experience.
- GTM Made Simple
859. Pressure Test Your Message
How do B2B businesses craft messaging that prospers in a marketplace already barraged with information and ever-shifting needs? Tamsen Webster, Founder and…
- GTM Made Simple
858. Focusing on the Customer Experience
It is no longer enough to think of the customer experience as an external focus; customer experience must now be an integral part in shaping company culture to…
- GTM Made Simple
857. Shifting Strategy to Succeed w/ Henry Schuck
Resilience and luck in the face of adversity can be the difference between failure and extraordinary success. While navigating the COVID-19 pandemic, some…
- GTM Made Simple
856. When You See Your Framework Everywhere…
I’m super encouraged this week. You know when you buy a new car and you start seeing that model everywhere? Well, when you hit upon a working framework, the…
- GTM Made Simple
855. How Nike’s CX Digital Transformation Gave Them an Edge
Digital transformation isn’t just about technology; it’s about people. If you’re focusing on the customer every step of the way, you’re focused on the right…
- GTM Made Simple
854. B2BSMX: Financial Roundtable
Join us as we recap this financial roundtable session from 2020's B2BSMX virtual conference.
- GTM Made Simple
853. How LinkedIn India Creates Effective Sales Engagement Virtually
In this takeover episode, Samir Kumar Sah talks with Soumavo Sarkar from Linkedin India. Soumavo shares his own recipe of how to engage with the customers for…
- GTM Made Simple
852. What It Takes to Become a World-Class CMO
For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there. If you want to become a great CMO, you need…
- GTM Made Simple
851. Everything Clicks: Time Blocking to Get Things Done
This week was a big week for the book — the kind where everything just clicked. But that didn’t happen by accident… If you want to get things done, time block…
- GTM Made Simple
850. Defining Problems Correctly for Successful Business Transformation
In this takeover episode, guest host Samir Kumar Sah speaks with Matt Shatcher about how to identify problems correctly to succeed in your business…
- GTM Made Simple
848. Leverage Market Research for Improved Communication
Research and communication fit together in an ongoing cycle. In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky…
- GTM Made Simple
847. Aligning Your ABM Strategy w/ Company Goals
In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager at…
- GTM Made Simple
845. The Top 3 Skills You Need to Succeed in Operations
Whether it’s in sales or marketing or revenue, operations roles are crucial. But they take a special kind of person… with a very particular set of skills. In…
- GTM Made Simple
844. Deliver Real World Experience that Grabs Attention
In this episode, Samantha Yarborough, Director Of Strategic Partnerships at PFL.com, uses her decade of passionate marketing experience to help guide customers…
- GTM Made Simple
843. Ramping Up Your Marketing in a Downturn
Marketing at CARFAX has drastically changed over the last year, all thanks to Rob Bois, Head of Dealer Marketing. In this episode, guest host David Lewis talks…
- GTM Made Simple
842. CMO Confessions & Resolutions
What did 2020 teach you? In this episode, I have a number of CMOs joining me live to share their biggest lessons from the year that was, as we look ahead into…
- GTM Made Simple
840. The Power of Marketing in Driving Revenue
In the episode, you’ll learn how David Eldred, Director of Marketing and Digital Experience at Rivermark Community Credit Union brought in Marketo and other…
- GTM Made Simple
838. How to Build a Successful Demand Gen Strategy
On this takeover episode, guest host David Lewis talks with Joe Paone about the demand gen strategy he's built at Splunk. From planning and budgeting to…
- GTM Made Simple
837. How One Company Grew Their Audience to 4 Million Downloads
In this episode, Sangram and James Carbary (CEO, Sweet Fish Media) discuss best practices on podcasting, including: - Growth strategies - Do's and don'ts - Why…
- GTM Made Simple
836. Intentional Time Management: It’s More Important than you Think
Welcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m sharing the triumphs and…
- GTM Made Simple
835. How Marketo Does Demand Generation
If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation. Well, so do they. And if you want to…
- GTM Made Simple
833. How to Lead a Major Marketing Automation Migration
Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight…
- GTM Made Simple
832. The Top 5 Skills of In-Demand Freelance Marketers
The pandemic has changed the way we work — and not just where we work. And for highly technical marketers, that means new opportunities… If you know where to…
- GTM Made Simple
831. The Moment of Truth: Does My Framework Work?
It’s been a tough week, but I’ve been making progress on the book. I’ve got my interviews and I’ve got my framework… but not everyone agrees. It’s the moment…
- GTM Made Simple
830. Why ABM Success Must Be Built on People
What does it take to pull off a great ABM strategy? Great people. In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing…
- GTM Made Simple
829. Let’s Give Them Something to Talk About
In this episode from B2B SMX, Heather K. Margolis, Chairperson and Founder at Channel Maven Consulting, discusses why channel marketing often fails and what…
- GTM Made Simple
828. The Keys to Unlocking Successful Demand Creation
Every marketer wants more successful demand creation. It may seem daunting, but it’s achievable if you take it step-by-step. And you can start by shutting up…
- GTM Made Simple
827. Debating Marketing Measurement with James Gilbert
When you grasp the data that you have, you can be a master at almost anything. Account-based marketing is a strategy, not a tactic. And when it comes to ABM…
- GTM Made Simple
826. Getting Back Up & Finding a Framework
After stumbling last week, I’ve picked myself up and am charging ahead. This week, I got my interviews and I’m working on making my book memorable through a…
- GTM Made Simple
825. How to Incorporate ABM into Your Growth Strategy
ABM can be an enormous boon to your growth strategy. If you want to get started, it helps to learn how others have done it before. In this Takeover episode…
- GTM Made Simple
823. SEO Secrets: Modern Strategies That Actually Work
SEO has changed a lot over the last decade. Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google. Now, for the most…
- GTM Made Simple
822. Secrets About SaaS Search
Hey, Search Marketer! No one's paying you for your ideas about tactics. And no one cares about how much traffic you can drive either. Your clients need a…
- GTM Made Simple
821. Sometimes, You Stumble. Pick Yourself Up & Move Forward.
This week’s book update is a frustrating one: Things didn’t progress the way I wanted them to. Here’s what I’m going to do about it. This is a #FlipMyFunnel…
- GTM Made Simple
820. SEO Secrets: Modern Strategies That Actually Work
SEO has changed a lot over the last decade. Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google. Now, for the most…
- GTM Made Simple
819. These 3 Things That Influence 75% of Your Pipeline w/ Nina Butler
The closer you get to people, the better business you do with them. Getting close means creating personal, one-to-one moments. But how can you personalize at…