867. The Art of Product Positioning
As marketers, we love data. We love methodologies. We love frameworks.
So, why is it that product positioning is something we expect to come to us in a dream?
This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.
She joins me on LinkedIn Live to discuss:
What most companies get wrong about product positioning
How to position against direct competitors
How to position against the status quo
This is a…
The skinny
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