852. What It Takes to Become a World-Class CMO
For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there.
If you want to become a great CMO, you need to learn from a great CMO.
That’s why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he’s sharing the steps you need to take to become one, too.
What we talked about:
The importance of finding a mentor
Why great CMOs seek outcomes, not outputs
How to connect the dots for everyone in your organization
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts…
The skinny
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