848. Leverage Market Research for Improved Communication
Research and communication fit together in an ongoing cycle.
In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.
What we talked about:
The biggest challenge for product marketers today
How market research can improve messaging
Your recipe for out-of-this-world storytelling
Turning research into communication assets
Worthwhile success metrics
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
And if a thriving…
The skinny
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