819. These 3 Things That Influence 75% of Your Pipeline w/ Nina Butler
The closer you get to people, the better business you do with them.
Getting close means creating personal, one-to-one moments. But how can you personalize at scale?
One company has solved that particular puzzle.
Nina Butler, director of demand generation at Alyce, an AI-powered personal gifting and swag platform, discusses how her organization uses its own product to influence 75% of their pipeline.
In this episode, Nina talks about:
Moving from quantity of touches to quality of moments
How to be personal at scale
Using gifting to get people to show up and engage at events
The skinny
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