Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle
In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with Cathy McKnight, VP of Strategy at Content Advisory, looking…
- GTM Made Simple
817. Why Terminus Rebuilt Their Website from the Ground Up
As if the team at Terminus didn’t have enough to do during the past 12 months. As if COVID wasn’t hard enough, and all of the crazy things happening in the…
- GTM Made Simple
816. How the Right Questions Can Lead to Light Bulb Moments
Welcome to week 3 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big…
- GTM Made Simple
815. A Band Teacher Takes on Sales Development
What could you learn about sales engagement and enablement from a former Middle School and High School band teacher? Probably more than you think. In this…
- GTM Made Simple
814. The (Really) Intelligent Marketer w/ Scott Sutton
Every single night, the world changes. Any organization that markets or sells is going to have to be ready for a new day tomorrow. ZoomInfo provides the most…
- GTM Made Simple
813. Your Customer in a Single View w/ Tom Treanor
Companies are getting better at creating great customer experiences. They're also getting better at collecting and using customer data to create and deliver…
- GTM Made Simple
812. Live & In-person: How to Plan Your Online Event w/ Courtney Dagher
Most virtual events suck. I hate to say it, but it's true. We need to talk about this. And we need to solve it. Because virtual events aren't a quick fix that…
- GTM Made Simple
811. Choosing a Publishing Method: It’s More Important Than You Think
Last week I kicked off a new podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things…
- GTM Made Simple
810. Right Story, Right Channel, Right Team w/ Melanie Deziel
Put your audience first — the motto of every journalism school. Put your product first — the motto of every marketing department. When a hard-nosed journalist…
- GTM Made Simple
809. The New Plan A: Regain Clarity, Get Proactive & Do Exceptional Work
When the world changes — like, say, a global pandemic pops up out of nowhere — turning to plan B is a losing game. No, we don’t need a plan B — we need a new…
- GTM Made Simple
808. Ethics & Digital Content: Who’s Accountable?
Remember the Facebook boycott in July 2020? And the Stop Hate for Profit campaign? Those concerns haven’t abated even slightly. In this takeover episode of…
- GTM Made Simple
807. How to Take a Company from $0 to $360 Million & Growing
In the economic volatility of the pandemic, we talk a lot about businesses downsizing or even shutting down their operations and it’s easy to think things are…
- GTM Made Simple
806. The Title Doesn’t Matter. The Idea Does.
I’m getting started on my 3rd book — and this time, I’m not going to get hung up on the title. Because I have something more important. I have a big idea. This…
- GTM Made Simple
805. Storytelling Secrets for the Modern Marketer
Content is king, right? Well, yes… But only if your content is telling the right story. In this takeover episode, Barb Mosher Zinck speaks with Ann Handley…
- GTM Made Simple
804. David vs. Goliath: How A High-Growth Company Is Combining Brand & Demand To Topple Industry Giants
You’re a small brand, but you want to be a big one. To turn into a brand that people recognize, you have to stop separating marketing from the rest of the…
- GTM Made Simple
803. How Human-to-Human Marketing Is Revolutionizing the Industry
The media environment is radically different. So the tactics we use as marketers must become radically different. Enter human-to-human marketing. On this…
- GTM Made Simple
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
Content marketing got started after the tragedy of 9/11. People wanted to know: How do we get found in Google? How do we create content that's not product…
- GTM Made Simple
801. Marketing & Content in the COVID-19 Era
We’re in the middle of a historical crisis. But you already knew that… Which begs the question: Do I even need to mention COVID at all in my content? And what…
- GTM Made Simple
799. Ian Truscott Talks Content Management & Building ART
There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. And…
- GTM Made Simple
798. How to Create a Virtual Event That Doesn’t Suck
We’ve all been attending a lot of virtual events these days, and I think you’ll agree with me when I say: Most of them suck. And if you’re throwing one…
- GTM Made Simple
797. Scott Abel Dishes on Content Strategy and Information Enablement
We were shortsighted. We thought the web was the end destination for content. Really, it was just a cog in the omni-channel universe around us. In this episode…
- GTM Made Simple
796. How Terminus Influenced $5.5M In Pipeline
In this episode taken from B2B SMX, Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso, speaks with Stephanie Kelly, Senior Director of…
- GTM Made Simple
795. Why the Unmeasurable Might Be the Key to Unlock ROI
You’ve probably heard this phrase before: What gets measured gets done. Well, sometimes the reverse is true. And if it is for you, it might be killing your…
- GTM Made Simple
794. Top 3 Best-performing ABM Strategies with Daniel Englebretson
I (Sangram) put up a poll on LinkedIn. What, I asked, is your top ABM strategy? Almost 1,000 people responded. The results: Demand gen - 60% Velocity - 17%…
- GTM Made Simple
793. Why Influencers Aren’t Just for B2B Organizations
There is a myth out there that influencers are only useful for B2C. Today, we’re going to set the record straight. Influencers are more important than ever in…
- GTM Made Simple
792. How Flexential Scored a Touchdown with a Campaign Built on Digital Events & Interactive Content
In this episode from B2BSMX, Tonya Vinas, Vice President of Content Strategy & Services at Content4Demand, and Courney Gaudet, Senior Director of Content…
- GTM Made Simple
791. How to Throw Better Virtual Events
Since the pandemic started, virtual events have taken over for obvious reasons. Yet, anyone who has attended can tell you: Most virtual events could be better…
- GTM Made Simple
790. Why Psychological Safety Is the Key to Innovation
It’s challenging enough to innovate in the best of times. So, how do you get your team innovating while under the stress of a crisis? The secret is…
- GTM Made Simple
789. Start Ugly: Perfectionism Is Another Word for Fear
Be honest, what’s something you’ve always wanted to do but never started? You want to…but it needs to be perfect, right? But perfect is just another word for…
- GTM Made Simple
788. How BrightTALK + Kronologic Married Marketing Leads & Sales Meetings
In this episode from B2BSMX, David Pitta, CMO at BrightTALK, and Aaron Bollinger, Co-Founder and CRO of Kronologic, discuss how they fixed the “last mile”…
- GTM Made Simple
787. How to Win With the 5-Minute Sales Strategy
In 5 combined minutes a day, you can grow your sales by 50%. How does this witchcraft work? With a little piece of technological wizardry called… the…
- GTM Made Simple
786. How a CMO-Turned-Investor Navigates a Pandemic
You can talk about vision all day long. You can bring others onboard and get them excited for that vision. But if you can’t execute, it’s meaningless. That’s…
- GTM Made Simple
785. How a Field Marketer Thinks About Sales & Marketing
How good is your marketing organization's relationship with sales? Are your teams siloed and rarely communicate? If you’re a field marketer, the answer is a…
- GTM Made Simple
784. Cracking the Marketing Measurement Code
In the latest episode taken from B2BSMX, Kory Geyer, Sr. Director of Revenue Operations at 6sense, and Rauli Garcia, Vice President of Strategic Marketing at…
- GTM Made Simple
783. Why Customer Experience Defines Your Brand
These days, everybody wants to measure marketing success like sales. The obsession with attribution means that brand has gotten a bad rap. But the best…
- GTM Made Simple
782. On the CMO Track: How to Become a CMO
You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. By now, you’ve learned something about how to knock the role out of…
- GTM Made Simple
781. How Account Pursuit Differs from ABM
As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being…
- GTM Made Simple
780. Lessons Learned Transforming a Global Enterprise Marketing Organization
Unless you just woke up from a coma, you’ll probably agree that 2020 was a crazy year. And with that craziness came a need to transform marketing. But how do…
- GTM Made Simple
779. The Secrets of Outcome-Obsessed Marketing
Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be more than…
- GTM Made Simple
778. How to Build a 50k+ Community of Mums in Business
Everybody wants to build communities in life and in business. And most people naturally do. But how many people can say they’ve built a community of 58,000…
- GTM Made Simple
777. Focusing on the Most Valuable Metrics
For most marketers, there are a few questions that always come up in meetings with the C-suite that make you roll your eyes so hard you worry they’ll get…
- GTM Made Simple
776. 4 Successful Account-Based Strategies For Sales & Marketing and Why They Deliver Results
In this episode from B2BSMX, Seleste Lunsford, Chief Research Officer at Emissary.io, speaks about the 4 most successful account-based strategies for sales and…
- GTM Made Simple
775. Why CMOs Make Great CROs (& How to Get There)
Only sales leaders become CROs, right? Wrong! With a little preparation, CMOs can — and do — make great CROs. In this Takeover episode, host Casey Cheshire…
- GTM Made Simple
774. Forever Employable: Make Career Opportunities Come to You
We all want to succeed in our careers, but does anyone actually enjoy job-hunting for career opportunities? Wouldn’t it be great if the jobs came to us…
- GTM Made Simple
773. Capture, Nurture, Automate: Marketing Automation Made Simple
Marketing automation is vital for every marketer not trapped in the dark ages. Yet, despite its importance, there isn’t a whole lot of information on the…
- GTM Made Simple
772. Make It Rain: The Evolution of Measuring Marketing's Success
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange - Targeting accounts is the foundation of ABM. But, wow, can…
- GTM Made Simple
771. Don’t Be the Best in the World — Be the Best for the World
Anybody can say they’re the best in the world. Only a select few organizations can actually say they’re the best for the world. In this Takeover episode of…
- GTM Made Simple
770. How the Highest-Paid Marketing Consultant Thinks Outside the Box
If you want to succeed, you work hard. But if you want to be the best… You have to think outside the box. That’s how Jay Abraham, Owner at The Abraham Group…
- GTM Made Simple
769. Why Passion Trumps Resume
Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to…
- GTM Made Simple
768. The Winning Formula for Prospecting Enterprise Clients
Are you new to prospecting enterprise clients and feeling overwhelmed? Or maybe you have some experience, but it’s not your strong suit… Well, whatever your…
- GTM Made Simple
767. The 5 Factors of Success in Entrepreneurial Leadership
In this throwback episode, we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about…
- GTM Made Simple
766. Sales Acceleration: Why Video Is a Powerful Sales Prospecting Tool
As a sales channel, video prospecting is killing it. It’s quickly becoming one of the best ways to accelerate your sales. But if you don’t know where to begin…
- GTM Made Simple
765. How to Build an A-Team in the Midst of Crisis
The world has been completely disrupted over the last few months. And that presents us with unprecedented opportunities… But first, we need to disrupt…
- GTM Made Simple
764. Joy is Forever; Happiness is Temporary
Most of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this…
- GTM Made Simple
763. How to Lead Like a Modern CMO
So, you want to be a CMO, but don’t know where to start? Then you need to know your customer like they were part of your family. And that means actually…
- GTM Made Simple
762. Building a Buyer-Focused Sales Process
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange In this session, Jake Dunlap will discuss the emerging trend…
- GTM Made Simple
761. The Art of Social Selling & Building a Personal Brand
These days, social selling has to be a part of every salesperson’s skillset. And if you want to close more deals, you need to build a personal brand strong…
- GTM Made Simple
760. 3 Ways to Step Up as a Leader in Times of Crisis
Anybody can be a leader when everything is running smoothly. It’s crises that elevate leadership from a title to a badge of honor. In this LinkedIn Live…
- GTM Made Simple
759. Consistency Creates Massive Outcomes
When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency. If you…