772. Make It Rain: The Evolution of Measuring Marketing's Success
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange - Targeting accounts is the foundation of ABM. But, wow, can it be a challenge. Who owns it? How do you delineate your broader set of target accounts from micro-segments for fast-hitting campaigns? How do you scale to feed all the sales channels, while still being nimble and responsive to the market? Come listen to how heads of sales and marketing are tackling these challenges — not just for ABM initiatives, but for all of their demand generation efforts. We will cover how we look at this at…
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