Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
- GTM Made Simple
758. Prosperous Phone Prospecting: The Art of the Cold-Call
When you buy a hammer, do you throw out your saw? Of course not! You need to use every tool in your arsenal if you want to succeed — especially in sales…
- GTM Made Simple
757. Embrace Your Flaws and Close More Deals
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange The future of sales and marketing is radically transparent ……
- GTM Made Simple
756. Sell Effectively to the C-Suite with These Solid Strategies
Selling to the C-suite can be intimidating for many salespeople. It doesn’t have to be. With some strategy and sales skills — and an understanding of what…
- GTM Made Simple
755. How to Develop a Cultural Mindset
It’s one thing to say you care about your organization’s culture — it’s another to actually put in the time and effort to shape it. Recently, Ginger Hardage…
- GTM Made Simple
754. 3 Things to Know About Pitching ABM to Your Board
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and…
- GTM Made Simple
753. How to Develop a Winning Sales Strategy
Everyone wants a winning sales strategy. But sales encompasses so many aspects of a business it’s often hard to know where to start. Luckily, in this Takeover…
- GTM Made Simple
752. 3 Things B2B Marketers Can Learn from B2C
On this throwback episode of #FlipMyFunnel, Sangram talks with Bryan Brown a few things that B2B marketers can adopt from B2C marketers.
- GTM Made Simple
751. Leadership: Women in Sales and Tech
Why is it that in every movie about sales, the lead is always a guy? It’s not the 1950s anymore. Sales is a gender-neutral job — and we could all benefit from…
- GTM Made Simple
750. The Final ‘Ism’: How to Tackle Ageism in the Workplace
If someone said they weren’t going to hire a candidate because of their race, ethnicity, or gender, you would rightly be offended. So, why, for so many…
- GTM Made Simple
749. The Top 3 Priorities of a CMO Who Raised $103M with $1.6B In Valuation
Do you have a Department of Customer Love? Maybe that should be one of your marketing priorities heading into the new year. In this episode of the…
- GTM Made Simple
748. Making it Personal: Sales Success Through Personalization
When you get a template email with your name haphazardly pasted at the top, how do you react? For most people, that lifeless document is heading straight into…
- GTM Made Simple
747. Thomson Reuters Uses These 5 Strategies to Run Their ABM Program at Scale
95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact…
- GTM Made Simple
746. REAL Sales Wins with Videos
In a year marked by social distancing and remote work, the human touch matters more than ever — especially in your sales process. So, before you write another…
- GTM Made Simple
745. How to Sell When No One's Buying
When times get tough, you have two choices: You can give up or you can step up. So, if you want to sell in the pandemic, it’s time to stop bingeing Netflix and…
GTM Made Simple744. How Optymyze Defines TAM and Measures ABM
The idea of ABM is really about alignment. It's about focusing. It's about concentrating on the group of accounts that are going to provide the highest value…
GTM Made Simple743. Why You Need Customer-Centricity to Survive
Another vague COVID email asking how you can help isn’t going to cut it. You should already know how you can help your customers. That’s real…
GTM Made Simple742. Bringing Back The Human To Sales & Building A Buyer-Focused Sales Process
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange In this session, Jake Dunlap will discuss the emerging trend…
GTM Made Simple741. Why We Need to Humanize Business Communication
Communication is what separates us from other animals. Communication makes us human. So, why do most workplaces seem dead-set on stripping all the humanity…
GTM Made Simple740. Working Genius: What Gifts Do You Bring to Work?
You are a genius. In fact, every person in your company is a genius, too. And if you can figure out why, you can reorganize your company to be more efficient…
GTM Made Simple739. How to Build a Killer B2B Brand
The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff. According…
GTM Made Simple738. 10 Rules for Creating Category & Community
If you want to succeed in providing an amazing customer experience… You need to build 2 things first. Category and community. In this Takeover episode, we’re…
GTM Made Simple737. The Future Of Sales & Marketing Is Radically Transparent – Are You Ready?
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange The future of sales and marketing is radically transparent ……
GTM Made Simple736. Why a Perceived Problem Still Needs Solving
When you love something, you want to protect it. But working in CX often means hearing only the negative from customers. And it doesn’t matter if you agree —…
GTM Made Simple735. This Marketplace Pays Highly Certified Freelancers
For most of us, work looks pretty different than it did a year ago. Whether it’s work-from-home, changing industries, furloughs, or even lost jobs, work is…
GTM Made Simple734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile
ABM is easy as soon as soon as you define your original ideal customer profile. But that’s just like the old Steve Martin answer on how to be a millionaire…
GTM Made Simple733. It’s Time to Get Intentional About Employee Experience
100,000 hours. 8 hours a day. 40 a week. 2,000 a year. We experience most of our adult lives at work. Can we really afford to leave that experience up to…
GTM Made Simple732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange Everyone needs clean data to make smart decisions, but…
GTM Made Simple731. Customer Experience in the Era of Infinite Media
How can we make our marketing better? You’re asking the wrong question. You get way better answers by asking: Why isn’t our marketing working? In this takeover…
GTM Made Simple730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange If you feel overwhelmed (or underwhelmed!) by marketing…
GTM Made Simple729. How to Practice Fearlessness in Marketing
Fearlessness is taking the keys to the Ferrari. That’s one of our core values at Terminus. But what does it look like to be fearless in marketing? Marketing…
GTM Made Simple728. How to Show Up Authentically & Execute Every Day
How do you provide great customer experiences to a market wary of your industry? Show up authentically. Your customers need to know you have their interests at…
GTM Made Simple727. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It
It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people…
GTM Made Simple726. Build a Community By Making Customer Experience Your Mission
What is your mission? It may not seem like it… But your mission is the most important factor in delivering great customer experience. In this Takeover episode…
GTM Made Simple725. The Overnight Pivot: Reacting to Crisis
When responding to a crisis, you have two choices. You can let the crisis just happen to you. Or you can take control and meet the crisis head-on. Andy…
GTM Made Simple724. News Flash: 3 Mergers and Acquisitions to Watch
News flash! Things are heating up from a mergers and acquisition standpoint in the marketing space. From owning the B2B space to improving personalization in…
GTM Made Simple723. In an Era of Infinite Competition, Experience Is Everything
Companies have been saying they are focused on customer experience for years. For most… it hasn’t exactly been true. But these days, it’s no longer an option…
GTM Made Simple722. 5 Ways to Be Productive as a Travel Warrior
On this episode of the #FlipMyFunnel podcast, Sangram gives you the 5 tactics that have totally changed his travel game, and have made travel one of the most…
GTM Made Simple721. Turn a New Customer into a Lifetime Customer
Congratulations, you’ve made a new customer! But now the clock is ticking… You have just 100 days to make that customer a lifetime customer. In this Takeover…
GTM Made Simple720. Boosting Productivity & Agility — Even in a Crisis
At the beginning of the pandemic, how many were surprised they ended up working harder? Balancing kids at home, new ways of doing business and increased…
GTM Made Simple719. What It Takes to Be a Modern CMO
Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer…
GTM Made Simple718. Making Sense of Martech: Platforms, Integration & Beyond
Most marketers know how to weigh traditional marketing services. But technology? That leaves most marketers at a loss. It doesn’t have to — deciding between…
GTM Made Simple717. What's Your WHY?
What you do is important. But why you do it is even more important. In his book and TED Talk “Start with Why” Simon Sinek challenges us on the importance and…
GTM Made Simple716. Social Selling Made Simple
ABM is all about building relationships with prospects and customers throughout their entire buyer’s journey. And these days, if you want to build…
GTM Made Simple715. How COVID-19 is Proving Analytics Matter
If the pandemic or climate change hasn’t made it obvious yet… Math, sciences and analytics are how we save the world. And they’re also how you save your…
GTM Made Simple714. Executing a Successful ABM Campaign at Scale
A successful ABM campaign is tough. Doing it at scale is even tougher. So we thought we’d talk to someone who has quite literally won an award for her ABM…
GTM Made Simple713. Why the Unmeasurable Might Be the Key to Unlock ROI
You’ve probably heard this phrase before: What gets measured gets done. Well, sometimes the reverse is true. And if it is for you, it might be killing your…
GTM Made Simple712. Working in Love vs. Working in Fear
I believe we act out of two different ways to every situation in life: Out of love or out of fear. Let me explain. In fear, you play the short game. You’re…
GTM Made Simple711. Marketers: Start Contributing to Revenue
Here’s the big idea: The value of marketing is defined by sales. This truth has taken me a long time to verbalize, but it’s become very obvious to me now. In…
GTM Made Simple710. CMOs Build Trust with the Customer & the C-Suite
With so many C-suite acronyms flying around… It’s hard to keep track of what each one does. Luckily, you can always ask an expert. Which is why, today, we’re…
GTM Made Simple709. What It Takes to Write a Book
You don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not…
GTM Made Simple708. CXO Panel: Executive-Level Perspectives On Driving Revenue Growth
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange This dynamic panel will close the day with perspectives from…
GTM Made Simple707. How & Why to Create Unforgettable Moments for Your Employees
It’s not often that you hear a concept that totally blows you away. I was recently speaking with my co-host and podcast producer, James Carbary, Founder of…
GTM Made Simple706. Culture Eats ABM For Breakfast, Pt. 1
Starting a B2B business with your life partner is bound to create some interesting company culture. One couple who’s crushing it at B2B business and company…
GTM Made Simple705. Gifting Better: How to Move from Personalized to Personal
Why do we still send swag with our companies’ names on it? We should all be a little more personal with our gifts. And what better way than to let people…
GTM Made Simple704. How to Humanize B2B
Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE…
GTM Made Simple703. How To Fuel Your ABM Strategy With Inbound
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange Marketers who embrace the inbound methodology and apply it…
GTM Made Simple702. Be Patient and Have a Great Attitude
When was the last time you felt like you had everything you could ever want? Like you had it, like you made it? Most of us have experienced that high in one…
GTM Made Simple701. The Secret Formula: How to Become a CMO
I’ve noticed something with the people I mentor in the marketing world: They have no clue how to become a CMO. Today, I’m going to change that. In this…
GTM Made Simple700. The Future of Work & Productivity
The world looks different in this crisis. But how different will it look when it’s over? Will work ever work the same way again? In the latest episode, I catch…
GTM Made Simple699. How to Schedule Your Day to Be Exceptional
For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of…