711. Marketers: Start Contributing to Revenue
Here’s the big idea: The value of marketing is defined by sales.
This truth has taken me a long time to verbalize, but it’s become very obvious to me now.
In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about…
The evolution of ABM and #FlipMyFunnel
Two things marketers need in order to contribute to revenue
The metrics that marketers should care about
Check out Yaag’s books, like The Revenue Marketing Book, here.
The skinny
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