725. The Overnight Pivot: Reacting to Crisis
When responding to a crisis, you have two choices.
You can let the crisis just happen to you.
Or you can take control and meet the crisis head-on.
Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option.
When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world.
Now they’re 100% B2C.
The skinny
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