818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle

GTM Made Simple · Mar 23, 2021 · 32m

In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with Cathy McKnight, VP of Strategy at Content Advisory, looking at how these and other elements of content operations fit into digital marketing as a business function.

Some of the key topics discussed in this episode:

CMS – Content Management Systems as anchors for company content strategies

DAM – Digital Asset Management and how this differs from simple content storage platforms

Analytics tools and options for exploring content performance in depth

CRM – Customer Relationship Management systems and…