801. Marketing & Content in the COVID-19 Era
We’re in the middle of a historical crisis. But you already knew that…
Which begs the question: Do I even need to mention COVID at all in my content?
And what if I don’t and I come across as insensitive?
Marketing in a crisis sure can get confusing.
That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.
The skinny
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