872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson

GTM Made Simple · Jun 7, 2021 · 55m

I (Sangram) put up a poll on LinkedIn.

What, I asked, is your top ABM strategy?

Almost 1,000 people responded. The results:

Demand gen - 60%

Velocity - 17%

Expansion - 14%

Retention - 9% (this one shocked me)

I wanted to talk to someone about these and get insights into what I uncovered.

In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies:

Demand generation

Velocity

Retention

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts…