868. A Deeper Level of Customer Service w/ Kim Marie Ruquet
Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketing can create a more focused experience for the buyer.
Samir Kumar Sah, host of The Experience Business podcast, is joined by Kim Marie Ruquet, a B2B Marketing Executive, for this episode of the Takeover Series to discuss ABM and the strategies used:
How ABM is Different From B2B
The Three Approaches to ABM
Strategies for Choosing an Approach
To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.