847. Aligning Your ABM Strategy w/ Company Goals
In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager at Bazaarvoice, to share their award winning marketing insights, successful campaign results and more.
They also discuss:
Defining and measuring ABM
When there’s no marketing and sales alignment, ABM fails
Their preferred marketing tech stacks
Engagement and enablement plans
Aligning your ABM strategy with company goals
Answers to listener questions via live chat
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The skinny
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