937: Revenue Rules: A Step by Step Guide
Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.
We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers.
Cody covers:
Introducing the 30 revenue rules and why we need them
Explaining the rules
Audience questions & answers
Check out these additional resources mentioned in the episode:
What Got You Here Won’t Get…
The skinny
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