906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer
You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…
But you probably don’t have a word-of-mouth strategy.
In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.
In this episode we discuss:
What talking triggers are and how to use them
B2B companies that create exceptional word-of-mouth strategies
Conducting customer interviews to understand your touchpoints
Why the unexpected is the opportunity for brand…
The skinny
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